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About Heike Yates

Heike Yates sitting on a ball teaching midlife fitness classes

I needed something that was just for me.

As a stay-at-home mom raising two children, my days revolved around everyone else’s needs. Somewhere along the way, I’d lost touch with myself.

Walking into a YMCA exercise class gave me something of my own. I began to feel stronger, make connections, and see myself as more than someone’s mom.

I didn’t know that one class would lead to more than 40 years of coaching. I just knew I wanted to keep going.

Getting stronger has also meant learning to do things differently.

Heike biking in a triathon

You don’t need to become someone else to feel like yourself again.

Strength should support your life.
So you can say yes to the hike, get up from the floor, and enjoy the things you’ve been sitting out.

Your plan needs room for real life.
A busy week calls for an adjustment. It doesn’t erase the work you’ve already done.

Consistency is returning, not repeating.
You build trust in yourself each time you come back—even when it looks different from last week.

Oma comes first.
I’m grandma to Lyla and Oliver, and time with them is one of my favorite parts of life.

Outside is my happy place.
You’ll often find me cycling, walking, or exploring somewhere new.

I’m a beginner too.
I’m learning European Portuguese and picking up the saxophone. There’s plenty left to learn!

Keep dinner simple.
I love a healthy meal, preferably with fewer than 10 ingredients.

My positivity and energy are contagious.

Heike running outside

Your Next Step Starts Here

Find a doable path to feeling stronger, more energized, and more confident—with movement, habits, and support that fit your life now.

If you’re tired of wondering why you keep getting stuck, discover what’s really getting in the way—and how to move forward without starting over.

Real conversations for the moments when you know something needs to change—but you’re not sure what to do next.