Heike Yates is a Midlife Fitness Expert, author, and podcast host with over 40 years of experience in fitness, movement, and coaching. She is the award-winning author of Pursue Your Spark, a guide for midlife women navigating seasons of change, identity shifts, and the quiet realization that what once worked no longer fits.

Drawing on four decades of hands-on coaching, teaching, and program development, Heike helps women move beyond all-or-nothing thinking and find practical ways to move forward when routines feel harder to follow and confidence in follow-through has slipped.

She is also the host of the Pursue Your Spark Podcast, where she explores what often shifts beneath the surface in midlife — in routines, energy, identity, and decision-making — without extremes or pressure to start over.