Heike Yates is a Midlife Fitness Expert, author, and podcast host with over 40 years of experience in fitness, movement, and coaching. She is the award-winning author of Pursue Your Spark, written for midlife women who feel stuck, no longer feel like themselves, and are tired of trying to get back on track only to find themselves starting over again.

Drawing on four decades of hands-on coaching and teaching, Heike helps women understand what’s keeping them stuck and find practical ways to rebuild strength, energy, and confidence without extremes, perfection, or constantly starting over.

She is also the host of the Pursue Your Spark Podcast, where she has honest conversations about the things midlife women often struggle with quietly—from changing bodies and low energy to confidence, identity, and feeling stuck when life looks perfectly fine from the outside.