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Ready To Get Unstuck + Thrive?

Re-Claim ⭐️ Re-Ignite ⭐️ Re-Define

I help midlife women 50+ break free from limits and redefine aging with strength and confidence


Welcome to Pursue Your Spark! I’m so glad you’re here. Grab these free resources below to help you get stronger, boost your energy, and build healthy habits in midlife.


start small. start simple.

START HERE!


Special Podcast Episode

Give me 20 Minutes, and I’ll show you how to get “Unstuck And Thrive.” This special episode is not on any of our podcasts. Understand why there’s a frustrating gap between where you are and where you want to be. Don’t miss it!

midlife reset

Reset Your Health In Midlife!

Discover three powerful ways to reset your health and feel more energized daily. Learn how to fit more movement into your routine, take care of yourself with easy self-care steps, and build lasting habits that actually stick.

Intermittent Fasting For Beginners!

Curious about intermittent fasting but not sure where to start? This free cheat sheet is perfect for beginners. It provides simple, easy-to-follow steps to start fasting and eat smarter during midlife. It’s the ideal guide to get you started!


I’m Heike.

I help midlife women who feel stuck in a rut and want to improve their physical strength and mental resilience.

Because when you work with me, you’ll feel more competent in making healthy lifestyle choices, more consistent in sticking with your health strategies, and more confident in your body.

The best news?

You don’t need any experience…tons of time…or being in the perfect shape to get started.

Success Stories


Ahendricks/headshot

“Heike knows her stuff – she has spent her career working with health and fitness and stays current with all the fads and fashions. But you don’t get old, new, or trendy. You get what WORKS for you. You get strategies and activities that are totally custom to YOU. And, they evolve as you change.” Alice Hendricks

“Heike has made me much more aware of the importance of my body’s alignment. As a result of our multiple years of working together, my sitting posture is better, my neck/shoulders aren’t constantly aching, and She’s extremely observant and listens. Beyond that, she has an extremely positive outlook that’s quite contagious. I’m a huge Heike Yates fan.” Viveca N.

Viveca-Novak/Headshot

THE PURSUE YOUR SPARK PODCAST

Get inspired to thrive in midlife—turn our conversations into action, one step at a time.

From building strength and boosting energy to breaking free from outdated habits, our podcast turns fitness, wellness, and mindset into simple, actionable steps. Tune in to ditch limiting beliefs and thrive in midlife.


FOLLOW ME @heikeyates ON INSTAGRAM