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Stop Spinning Your Wheels.

Thrive In Midlife.

Simple fitness, mindset, and nutrition strategies to feel strong, energized, and in control

book announcement Pursue Your Spark

📖 Get Early Access to Heike’s New Book

🚀 Join the pre-launch list for:
✔️ Early access before launch
✔️ Exclusive updates & bonuses

💡 This book is for midlife women ready to reclaim their energy, confidence, and purpose—don’t miss out!


Welcome to Pursue Your Spark — your go-to hub with a midlife fitness coach who helps you build energy, strength, and confidence that lasts.

Grab these free midlife resources below to help you build strength, boost your energy, and create healthy habits that actually stick.


Fitness, Nutrition, and Mindset Coaching for Midlife Women Ready to Thrive


Heike Yates smiling and seated comfortably, inviting midlife women to get unstuck, thrive, and find strength and energy.

Special Podcast Episode

Give me just 20 minutes, and I’ll show you how to finally “Get Unstuck and Thrive” in midlife. This episode isn’t available anywhere else! Learn why there’s a frustrating gap between where you are and where you want to be—and how to close it.

Heike Yates standing and smiling, ready to help midlife women reset their health, boost energy, and build lasting habits.

Reset Your Health in Midlife!

Discover 3 simple yet powerful ways to boost your energy and reset your health in midlife. Fit more movement easily into your day, practice effortless self-care, and build healthy habits that stick. Don’t wait to get unstuck and thrive in midlife.

Intermittent fasting for midlife beginners: white plate with fork and clock symbolizing timed eating.

Intermittent Fasting For Beginners!

Curious about intermittent fasting but unsure where to begin?
This free, beginner-friendly cheat sheet provides easy-to-follow steps for midlife women to start fasting confidently, eat smarter, and boost energy.

Certifications earned by Heike Yates, including ACE Personal Trainer, Pilates Method Alliance, Precision Nutrition Coach, and specialized fitness credentials. midlife fitness coach Heike Yates

"Heike Yates smiling warmly, midlife fitness coach empowering women to build strength, resilience, and confidence.midlife fitness coaching with Heike Yates

Hi I’m Heike.

As your midlife fitness coach, I help women feel like themselves again — strong, energized, and in control of their health.

You don’t need prior experience, hours of free time, or perfect willpower to begin—just the willingness to take that first step.

When we work together, you’ll become more consistent with your wellness routines, more confident in your body, and more capable of making healthy choices that actually stick.

Ready to get started?
Explore the step-by-step program that’s helped thousands of women transform their fitness, mindset, and energy—without the overwhelm.

Success Stories


"Alice Hendricks smiling, sharing her testimonial . " Midlife woman feeling strong and energized — coached by Heike Yates”

“Heike knows her stuff. She has dedicated her career as a midlife fitness and wellness coach to health and fitness, always staying current, without chasing fads. You don’t get trendy or generic advice. You get personalized strategies and activities tailored specifically to you, evolving as you do.” Alice Hendricks

“Heike has made me much more aware of the importance of my body’s alignment. After working together for several years, my sitting posture has improved, and my neck and shoulders aren’t constantly aching anymore. She’s incredibly observant, truly listens, and brings a contagious positivity to every session. I’m a huge Heike Yates fan.” Viveca N.

"Viveca N. smiling, sharing her testimonial about improved posture, reduced pain, and Midlife woman feeling strong and energized — coached by Heike Yates”

Pursue Your Spark Podcast cover featuring Heike Yates, helping midlife women thrive with fitness, mindset, and wellness tips. midlife fitness coach

PURSUE YOUR SPARK PODCAST

Get inspired to thrive in midlife—one step at a time.

Each episode helps you take real action toward a stronger body, clearer mind, and more energized life. From building strength and boosting energy to breaking free from outdated habits, we simplify fitness, wellness, and mindset into doable, empowering steps.

Tune in, ditch the limiting beliefs, and start thriving in midlife—your way.


FOLLOW ME @heikeyates ON INSTAGRAM
Want daily inspiration from a midlife fitness coach who walks the talk?
Come say “Hi” on Instagram for fitness tips, healthy habit ideas, and a real-life look at how I stay strong, energized, and thriving in midlife!

Heike Yates smiling and exercising, sharing expert tips on why midlife women need to adapt their workouts after 40 for strength, energy, and longevity
Heike Yates demonstrating a midlife-friendly workout, highlighting the importance of changing your exercise routine after 40 for better strength, energy, and injury prevention.
Graphic listing 5 transformative habits for midlife women to build confidence, boost energy, and take control of their health with Heike Yates.