Author of the award-winning book Pursue Your Spark.
Hello, I’m Heike Yates. Author of the award-winning book Pursue Your Spark.
Many midlife women aren’t lacking motivation — they’re navigating seasons where what once worked no longer fits. I help them move out of the start-over cycle and rebuild strength, clarity, and confidence with realistic fitness, nutrition, and mindset strategies that support real life.
Helping Midlife Women Move Forward Again
Many midlife women aren’t lacking motivation—they’re navigating a season where what once worked no longer fits.
I help women move out of the start-over cycle and rebuild strength, energy, and confidence with realistic fitness, nutrition, and mindset strategies that support real life.
I know what it feels like to juggle work, motherhood, and identity while wondering if you’ll ever feel like yourself again. At one point, I was a single mom raising two kids on $300 a month, working long hours and trying to hold everything together.
Fitness became my lifeline — the one thing that helped me feel strong, resilient, and hopeful when life felt heavy.
Over the past 35+ years, that lifeline became my mission. I’ve helped thousands of midlife women move out of the start-over cycle and find an approach that finally works for their body and their life. That work is what led me to write Pursue Your Spark, now an award-winning guide for midlife women ready to move forward again.
Here’s what I believe:
- Midlife isn’t a decline — it’s your turning point.
- You don’t need extremes — just small steps that fit your life.
- And with the right support, you can feel clear, confident, and strong at any age.
If you’re ready to stop starting over and finally find an approach that works for your body and your life, you’re in the right place.
Tired of Starting Over?
The Pursue Your Spark Blueprint is a structured, supportive path for midlife women who are tired of starting over and want a clear way forward.
It’s designed to help you rebuild strength, energy, and confidence with realistic habits that work for your body and your life.
Outside of the studio…
I love the outdoors, and that’s where you will find me most of the time.
Spending time with my two kids fills my heart with joy (even if they live on opposite sides of the world).
I love being a grandma to Lyla and Oliver, who teach me about the wonders of their life.
I have been known to say, “Exercise is good for you.” (Okay…I say it a lot).
Eating healthy is essential to me, but I keep my ingredients to around 10 for each dish 😉
My positivity and energy are contagious.
Start Here: Your Midlife Reset in 3 Simple Steps
Start with three simple habits that fit real life.
A new way to understand why midlife feels heavier.
Listen to conversations about the in-between seasons of midlife.
