Your Path to Strength, Energy, and Confidence Starts Here
With 35+ years as a midlife fitness coach, I’ve helped thousands of women take control of their health, without extreme workouts or complicated diets. My simple, step-by-step programs meet you exactly where you are.
Whether you’re just getting started or ready to level up, I’ve created midlife fitness programs for midlife women that meet you right where you are. Each one is designed with your stage of life in mind—no fluff, no fads—just real strategies that help you feel strong, energized, and confident again.
Let’s take a look at what’s possible for you…
You don’t need more confusion or quick fixes. You need a clear, proven path that fits your body, your life, and this season you’re in. That’s precisely what the Pursue Your Spark Blueprint is designed to do.
Whether you’re just getting started, feeling stuck, or finally ready to go all in on yourself, this 8-week midlife fitness program gives you the tools, support, and strategy to make lasting change.
Ready for a Real Midlife Reset?
Pursue Your Spark Blueprint
An 8-week midlife fitness, mindset, and nutrition program created for women over 50 who want to rebuild strength, boost energy, and feel like themselves again.
This is not a one-size-fits-all workout plan. It’s a complete wellness reset tailored to midlife bodies, brains, and busy lives.
Inside the Blueprint, you’ll:
- Follow a joint-friendly, results-driven fitness plan
- Learn to fuel your body with confidence (no diets or fads)
- Strengthen your mindset with tools that help you stay consistent
- Build habits that actually stick
If you’re ready for clarity, confidence, and momentum, this is where it starts.
“Heike makes midlife fitness both challenging and fun! She’s incredibly intuitive and knows exactly what works—and what doesn’t. Heike takes the time to understand you as an individual and helps create real lifestyle changes that lead to lasting results. I’ve never felt more supported in reaching my health and fitness goals.” — Deb L.


Looking for a shorter reset or a focused habit shift?
You can also find my midlife wellness mini-courses and starter programs in the Pursue Your Spark Shop:
- Belly Bliss: A 7-day bloat-fighting, digestion-loving reset
Tired of the bloat? Try this 7-day digestion reset designed for midlife women.
→ Explore Belly Bliss - Fasted and Fit Jumpstart: A beginner-friendly intro to intermittent fasting and movement in midlife. Curious about intermittent fasting? Start here with a beginner-friendly intro that actually works.
→ Start Fasted and Fit - Fearlessly Fit Club: A budget-friendly membership with joint-friendly Pilates and strength workouts tailored for midlife women
Want fresh, joint-friendly workouts every week? Join the club that’s built for your body and your schedule.
→ Join the Fearlessly Fit Club - Midlife Meal Plans: Done-for-you nutrition plans tailored to your goals, schedule, and lifestyle
Skip the guesswork with simple, nourishing meal plans that make healthy eating easy.
→ Browse Meal Plans
Not sure where to start? Contact me here and I’ll help guide you.

“Heike is a masterful Pilates trainer for midlife women who tailors every session to fit you. She makes each workout challenging and satisfying, with just the right amount of coaching and encouragement. Heike constantly checks in and adapts, making sure you’re progressing toward your personal fitness goals in a way that feels good.” — Margo E.
Let’s Stay Connected!
Want daily inspiration, midlife fitness tips, and a peek behind the scenes of how I live what I teach? Join me on Instagram @heikeyates—where I share real talk, results, and life in midlife.